How to Get More Views on YouTube: 7 Powerful Strategies That Work

Video content is one of the most powerful tools digital marketers can use to engage and inform their audience. Whether you’re introducing a brand, product, or service in depth with long-form videos, or adding personality and entertainment value with short-form videos, video remains a crucial element in your marketing mix.

Quick Tip: If you’re looking to download and repurpose your favorite YouTube videos effortlessly, check out SculptVid’s Free YouTube Video Download Tool. It’s a must-have for every digital marketer!

With 2.5 billion monthly users and 100 million subscribers, YouTube—ranked as the second most visited website after Google—is an ideal platform for businesses in any industry to share video content. According to Wyzowl research, 88% of marketers say video has improved user understanding of their product or service, and 86% report increased web traffic as a result.

In this blog, we’ll reveal 10 tips to grow your YouTube channel, with some insights on boosting your SEO and driving traffic to your digital marketing toolkit.

1. Understanding YouTube’s Algorithm:

YouTube’s recommendation algorithm influences 70% of what users watch, according to Mozilla research. Given this level of impact, understanding how it works is crucial.

Like other social media platforms, YouTube’s algorithm has evolved over time. Currently, it prioritizes these key factors:

• Relevance: The algorithm matches a video’s title, tags, description, and content to a user's search query.
• Engagement: Metrics like watch time, watch percentage, likes, comments, and shares signal viewer interest.
• Quality: YouTube evaluates a channel’s authority and trustworthiness on a topic.
• User Behavior: A user’s search and watch history influence recommendations, ensuring relevant and engaging content.

For a deeper dive, check out this YouTube video explaining how the algorithm works and tips for video discovery.

2. Build Videos Around a Single Keyword or Topic:

To maximize your video’s reach, incorporate Search Engine Optimization (SEO) by focusing each video on one specific topic or keyword. Use free keyword research tools to identify relevant terms for your brand and audience, and leverage an SEO toolkit to spread these insights across your blog, website, and social media.

Pro Tip: Analyze top-ranking videos for your target keyword and naturally incorporate those keywords in your script and closed captions. And if you’re looking for a handy tool to support your video strategy, try our free YouTube video download tool.

3. Reuse and Repurpose Content

Creating and distributing high-quality video content is key, but not all content needs to be built from scratch. Repurpose existing valuable content to produce new videos. According to research from Databox, the five most popular video types include:

• Educational videos
• Explainer videos
• Product demos
• Product reviews
• Video tutorials

Transform blog posts, social media content, or past live streams into engaging videos. This strategy not only saves time but also maximizes your content’s reach. Plus, with the ability to easily download and repurpose videos using tools like SculptVid’s free download tool, you can streamline your content creation process.

4. Consider Video Length:

Video length plays a crucial role in engagement and monetization, so it’s worth considering when creating content.

According to Wistia’s State of Video 2024 Report:

• 47% of videos are under 3 minutes, making them ideal for quick engagement.
• 25% fall between 5–30 minutes, offering more in-depth content.

YouTube Shorts are excellent for grabbing attention and boosting engagement (e.g., quick tips or product reviews), but they aren’t the best for monetization.

On the other hand, long-form videos provide more value and allow for mid-roll ads (enabled at 8 minutes or longer), which is why many successful YouTube videos exceed 10 minutes.

5. Optimizing Video Length:

✅ Analyze your top-performing videos to identify trends in watch time and engagement.
✅ Experiment with a mix of short and long-form content to see what resonates with your audience.
✅ Match your message to the ideal length—short for quick engagement, long for in-depth insights.

6. Engage with Your Audience

YouTube is more than just a video-sharing platform—it’s a social media channel, and engagement plays a crucial role in its success. Simply posting videos without fostering interaction means missing out on higher visibility and reach.

YouTube rewards engagement through factors like:
✅ Total watch time on your channel
✅ Likes and dislikes
✅ Comments and discussions

To boost engagement:

• Respond to comments as much as possible and encourage discussions.
• Use call-to-action prompts in videos to invite likes, shares, and comments.
• Engage with other channels, including competitors and brands you admire.
• Ask your audience questions, like what content they’d love to see more of.
• Acknowledge and thank engaged users for their support.

Consider using a social content dashboard to track key engagement metrics and streamline your interactions.

7. Rank in Google Video Search

Since Google is the world’s largest search engine, getting your YouTube videos to rank in Google Search can massively increase your reach.

How to Rank Videos in Google Search:

🔍 Use SEO strategies—target high-ranking keywords and optimize video titles, descriptions, and tags.
🎯 Focus on search intent—create videos that answer common questions or solve problems.
📊 Research trending topics using Google Trends, keyword tools, or AnswerThePublic to find what people are searching for.

For example, if you’re a marketing agency, searching “How to use ChatGPT for content” in Google’s video section can reveal top-ranking videos and their optimization techniques.

By aligning your video content with search demand, you can increase visibility both on YouTube and Google! 🚀

Final Thoughts

Video content is a versatile tool that, when optimized and repurposed effectively, can significantly boost your digital marketing efforts. As you implement these strategies, don’t forget to take advantage of practical tools that can help streamline your workflow.

Elevate Your Strategy: Visit SculptVid today to explore our suite of tools, including the free YouTube video download tool. Whether you’re repurposing content or gathering insights for your next campaign, SculptVid is here to empower your video marketing journey.

By integrating these actionable tips and leveraging cutting-edge tools, you’re setting yourself up for success in growing your YouTube channel and driving more traffic to your website.